I created every game launcher for Sony Online Entertainment's PC games platforms. These were complex interfaces that had to be structured around a massive amount of content but also had to be visually interesting, fit the game's style, and be easy for the user to navigate. Most of the time certain UI elements didn't exist and I would create the UI Art from scratch. After wireframing the design I would create the images, slice it up for the dev and he would upload the design.

The design for each launchpad needed to be consistent with the UI of the game as well as a seamless transition in style and content between the Website, Promo ads and social media.